埃森哲研究:仅两成工业企业数字创新回报达预期

近日,埃森哲最新“工业X.0”研究显示,工业领军企业已探索出大规模开展数字化创新的高效方式,并显著提升了数字投资回报率。这些领军企业不断地进行规模化概念验证,其效益大幅超越同行平均水平。

埃森哲对13个行业的1350名工业企业资深和首席高管进行了调研,覆盖了离散型制造企业及流程型制造企业。调研发现,尽管所有受访企业都已迈入概念验证阶段并投资扩展其创新举措,但只有约22%的企业达成了预期收益。

埃森哲大中华区数字服务董事总经理、工业X.0业务负责人江崇龙表示:“创新规模化对于企业实现数字化转型至关重要,但显然,很多企业尚亟需破解这一关键难题。我们的研究发现,工业企业中的领军者极具战略意识。他们能充分利用最佳管理实践,明确需创造的价值,并聚焦于改革自身机构。对他们来说,虽然仍在推动创新规模化,但关注点已从项目数量转变至实际成效。”

调研显示,领军企业(占样本量的22%)已对其超过半数的概念验证进行规模化实施。这些企业期望自身行动所产生的回报高于同行,同时他们不仅能普遍达到其高预期,而且往往可以超出预期。埃森哲的调研发现,平均来看,领军企业预期的数字投资回报率(Return on Digital Investment – RODI)为22.3%,但实际最终可达25.5%。

其他企业的表现远逊于领军企业。属于“追逐者”行列的企业约占65%,虽然他们概念验证规模化的比例接近行业领军企业,但就回报来看,其实际结果(6.4%)并未达到其预期(7.2%),且低于行业平均水平。而第三类“学习者”企业只能对其不到一半的概念验证进行规模化,数字投资回报率为9.9%,落后于其目标值11.25%。

本次调研还揭示了工业领军企业的成功秘诀,这些企业普遍采取了以下四大具体行动来推动创新规模化:

定义价值,引领创新:工业领军企业会评估当下机遇,并由最高管理层锁定需把握的市场机遇,然后基于这一明确的目标与中层管理者沟通,以解决“自上而下推动数字价值”以及“创新过程中的中层遇阻”两大关键挑战,从而推动创新举措,确保实现预期回报。

着眼外部价值和内部变革:领军企业将技术转型与组织变革相结合,避免两者分离,从而打造出埃森哲所定义的“双引擎”组织。63%的行业领军企业明确认同这是其发展目标,高于其他企业(54%)。

实现业务职能的全面创新:研究显示,领军企业能够精准地将投资和创新需求匹配起来,他们善于将数据分析平台、新型工作方式或全新职能协作模式等“促进因素”植入具有迫切需求并能有效对此加以利用的业务职能当中。

建立内部创新孵化工厂:工业领军企业更赞同打造内部创新孵化工厂,而不是拆分或收购初创企业来进行创新。这些组织单元随后会被纳入现有业务部门的服务架构中,两者合作创新并规模化实施新的解决方案。

江崇龙强调:“成功的数字化再造必须借助根植于核心业务职能中的数字化能力,从企业内部加以推动。领军企业首先锁定客户最重视的价值,然后建立数字创新孵化工厂,集整个组织之力为客户交付这些价值,从而顺利克服所有企业都在面对的创新挑战。”

埃森哲的调研显示,企业的数字创新规模化能力与六大特定组织管理挑战密切相关,这些挑战分别是:管理一致性、数字价值衡量、技能、技术基础设施、伙伴关系管理和企业文化。埃森哲应用经济分析模型,将这些挑战与数字投资回报率相联系,表明企业可以通过更妥善地应对这六大挑战来改善投资回报水平。

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