4月10日,预热已久的OPPO全新系列Reno正式发布。发布会上,OPPO还宣布了全新的企业Logo和品牌视觉。
发布会后,操刀Reno系列的OPPO副总裁沈义人在接受采访时表示,OPPO的爆款R系列将停更,Reno将开启OPPO手机的下一个十年。
沈义人表示,OPPO过去一直主打的爆款R系列将停止更新,未来将通过FindX系列和Reno系列组合来满足消费者需求。
据了解,OPPO R系列累计销量已经超过1亿台。对于OPPO来说,放弃这样一个爆款系列,重建Reno系列,无疑需要很大的决心和信心。
此外,Reno系列放弃了R系列惯用的明星营销手法,而更加在意与用户的沟通和产品细节。事实上,从Find X和R17系列开始,OPPO在营销上就已经有了明显的转型。
沈义人表示,没有什么是一定不能改变的,但OPPO会坚守自己的文化内核,包括对美的追求、对伟大产品的追求等。
严格来说,Reno系列的标准版的定位其实与之前的R系列是一样的,我们倒是期待看到OPPO没有了广告高空轰炸之后的表现。
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