4月24日消息,realme创始人兼首席执行官李炳忠宣布realme手机正式进入国内市场。
李炳忠表示,realme正式进入国内市场,这距离realme第一次亮相几乎刚好是一整年时间。目前realme凭借性能与设计兼备的产品特色在印度、印度尼西亚、新加坡、埃及等10个海外市场迅速跃升到各地区最受欢迎的智能手机榜单。
李炳忠强调,从成立之初realme就希望成为手机领域的主流品牌。当然我深知手机行业竞争之激烈,中国市场更是如此。
当前中国是全球最大的智能手机市场,同时我们知道在手机品牌集中度越来越高的环境下,消费者在期待着新的品牌,期待更懂他们的产品。
我们希望永远给消费者提供在同价位段内更有惊喜感的产品,在设计、性能、品质、体验等方面都要超越期待,我们传递给用户的品牌精神是“改变世界不需要论资排辈”的勇气,我们它把称之为“敢越级”,这就是我们会持续做的事情。
此外,李炳忠还谈到了性价比。表示所谓性价比常以低价为首要目标,也常常伴随着摈弃和牺牲,realme绝不认为年轻人需要因为价格而牺牲自身对审美品味、强劲性能的追求。市场逐渐趋于理性,不再妥协的消费者必然不会只为“低价”买单。
realme拥有年轻的创新基因,也有成熟的供应链和技术,这让realme有能力凭借同级别罕见的抢眼科技实现前瞻的用机体验,我们希望和每一位“想越级、敢越级”的年轻人一起大步向上走,敢越级就有可能成为颠覆者。
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