早在今年3月份的时候,就有媒体爆料沃尔玛向联邦通信委员会(FCC)提交了一项用于平板电脑设计的无线产品申请,并且将会以沃尔玛的ONN品牌销售。而这款设备据称将会由中国公司生产,并运行Android操作系统。
现在传言似乎得到了证实。沃尔玛的ONN平板在今天将开始正式发售。沃尔玛共推出了三款平板,其中一款为8英寸、一款为10.1英寸,亚马逊也宣布了带键盘配件的第三款平板,但是官网并未罗列出来。而8英寸版本的售价为64美金,而10.1英寸版本的售价为79美金。
事实上低廉的售价也注定了它不会采用高规格的配置。8英寸版本采用了一款型号未知的1.3GHz四核处理器,配备2GB内存、16GB存储,此外还搭载了30万像素前置摄像头以及200万像素后置摄像头。屏幕方面提供的则是1280*800的IPS屏。
10.1英寸版本规格基本一致。唯一特殊的点在于并未罗列其屏幕分辨率。两款平板均搭载Android 9 Pie系统。虽然3月份爆料的消息将由中国公司生产,但是似乎搭载的是原生Android系统。
为什么沃尔玛会在这个时间推出售价如此低廉的平板设备?早前沃尔玛曾表示,今年会把业务重心放在电子产品和家居产品上,似乎现在的平板设备是对其此前承诺的兑现。
另一方面,外界也把目光朝向了亚马逊Fire。认为沃尔玛的ONN平板是对亚马逊的叫板。亚马逊前不久对Fire7进行了更新,推出的新款Fire 7在屏幕尺寸上并未发生变化,但是在内部配置上进行了升级。新款的Fire 7平板搭载了主频为1.3GHz的四核处理器以及1GB内存。支持最高可选32GB ROM,并通过microSD卡槽拓展支持最大512GB存储空间。
新款Fire 7平板电脑提供了自带广告的版本和纯净版可选。前者在锁屏页面上显示第三方广告,售价比后者同配置便宜15美元。去除所有广告的版本中,16GB内存版本售价约合人民币482元,32GB内存版本约合人民币585元。此外,亚马逊还推出了一款Fire 7 Kids Edition平板电脑,仅有16GB版本,售价为688元。沃尔玛Onn平板与亚马逊Fire似乎还是有叫板的实力的。
但是无论是亚马逊还是沃尔玛,可能都不得不面对一个事实。根据Strategy Analytics的数据,2018年平板电脑出货量整体下降了6.2%。苹果的iPad销量最佳,其次是三星和亚马逊的平板电脑。全球平板电脑出货量最高峰是2014年,出货量达2.296亿台,此后市场一直走下坡路,连续下滑。沃尔玛在平板电脑市场表现不佳时入局,多少让人诧异。
考虑到整体市场的缩减,以及亚马逊的平板并没有太大的技术创新,要压过风头正劲的iPad,并在换代周期颇长的市场上闯出一条生路,似乎是件相当困难的事。具体表现如何,或许我们很快就能知晓。
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