随着618的临近和夏季的到来，空调家电市场将迎来一波消费的高潮。这不，趁着618之际，空调界的老大姐董明珠又搞大事情了，格力举报奥克斯空调。故事的背景是这样的：奥克斯因为低价策略抢占了不少格力的份额，格力趁着618出来举报奥克斯虚标造假，奥格斯则指责格力不正当竞争然后格力甩出事实杀手锏。
在此之中，本次举报事件的“主角”奥克斯是不容忽视的力量
根据数据显示，16年奥克斯的空调销售量增长速度明显，基本在20%左右；去年奥克斯空调的销量高达742万台，同比增速达到了43%，与同行业相比增速显著，已经超越了三巨头之中的海尔。而以今年4月淘数据品牌销售额比例来看，奥克斯的销售额则仅次于美的之后，达到了15%。
奥克斯的快速崛起当然有自己家的制胜法宝价格，据数据显示奥克斯均价相比格力低三成左右，明显更加便宜，性价比很高。其次，在制冷行业摸爬滚打25年的奥克斯技术也是非常成熟。再次，奥克斯线下渠道投入减少，但是线上销售急速增长，有效的控制了渠道成本。
连格力最后也不得不发力线上，先后在多家电商平台开展活动促销，为的就是抢占广阔的线上市场。
之前听安装师傅说奥克斯是小格力，够便宜，质量也不错。现在格力手撕奥克斯说明这两家的竞争已经白热化了。
而最早用将空调行业价格杀下来了，当属价格屠夫小米了。虽然小米啥都卖，但小米依靠对已经成熟的供应链整合、强大的线上销售渠道和众多的小米粉丝用户，再加上超高的性价比，小米的智米空调迅速在竞争激烈的空调市场挣得一席之地。而董明珠对于小米却表示出超高自信，她认为：小米换了几个合作方，现在又和TCL合作，而格力对于质量和技术的要求始终没有改变。
说好的核心科技呢？
对于空调等家电用品，大家更多的还是关注品牌和性价比，品牌就不必说了，那么什么是真正的性价比？
缩了外观设计、WIFI联网…这些次要的东西，保留核心制冷能力和品控，就是编者对真正的性价比的定义。
如果是相反的，那就只是劣质产品，而不是性价比产品，性价比的产品在拥有充足品控的同时核心不能缩水，那么空调的核心到底是什么？编者认为是以下三点：省电、安静、耐用。
例如，空调管道最怕的就是焊点泄露，其中内漏最麻烦。这就会使空调的耐用度降低。
格力之所以不惧怕小米，就是因为小米只是一个拥有互联网优势的供应链整合者；反观奥克斯，不仅自己做空调，在行业沉淀了25年，而且还采用了小米的互联网模式的打法。
小米要创造自己的价值主打极致性价比，格力要掌握核心科技塑造品牌力量，而奥克斯则走中间路线。2019年作为5G元年，也给了空调市场一次大调整的机会，所以无论是线上还是线下，今年都是不平静的一年。
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