从《腾讯没有梦想》到《百度没有文化》，潘乱的这两篇文章在网络上传播速度很快，也让网友们自编了一个段子：腾讯没有梦想，百度没有文化，阿里没有社交，美团没有边界…..不禁让编者困顿，BAT等互联网公司到底怎么了？
近日，腾讯原副总裁、Google 中日韩文搜索算法的主要设计者吴军接受采访谈及百度时表示：“百度从七八年前，其实基本上已经属于一个僵化的公司了，已经没有希望了。百度的二号人物永远是离职的，很多技术它都是起的大早，赶了个晚集。移动互联网时代它完全落伍了，可以讲完全不具有移动互联网的基因，所以做这种转变没有任何意义。说句不好听的，陆奇都救不了它，没人救得了它。这家公司已经基本上不属于我们平时关注的对象了。”
这应该是最近2年，业内人士给百度最重的一拳了。
百度就真的没有希望了吗？
在回答这个问题前编者想请大家先思考一个问题：百度的核心产品是搜索，那么大家还在用百度搜东西吗？
百度目前最大的问题就是：失去了对优质信息内容的掌控。
作为一家以搜索引擎发家的互联网大厂，作为信息交换的枢纽，为什么会这样呢？怎么会没有优质信息呢？
原因就在于进入移动互联网时代后，我们可以通过天猫、淘宝、美团、高德等APP获得与我们日常相关的一切信息；那家店好吃，那里的衣服好看，打开相关手机APP就可精准获取信息，这样就使得大家再也没有跑到百度上去搜索这些的动机了。
此外，我们可能误解了搜索引擎的商业模式，认为搜索引擎像信息高速公路上的收费站，就像当年搜狐、腾讯、网易做门户一样。但开过车的朋友可能都知道，收费站在哪里不管你过去还是回来都在收钱，日复一日坐着就能把钱挣了。
但在互联网上，其实百度往往只能收到一次，因为信息很特别，只有当你首次接触到，才是信息。而一旦你获取到了信息后，相关信息就被自己所掌握，你还会去搜索吗？而衣、食、住、行等民生领域属于日常服务，一旦获取过一次，就可以支撑用户绕过搜索引擎这个收费站，进入移动互联网时代之后更是被行业领域的APP所把持。
因此，可以说百度的优质信息海洋已被分化，百度已经没有能力，也没有机会去抓取优质的信息了。
所以在搜索引擎领域，吴军说：“移动互联网时代百度已经完全落伍，已经没有希望了”，编者是完全认同的。
写在最后
在搜索引擎方面已经看不到百度最初的样子了，众里寻他千百度，蓦然回首，全是广告无实物。不过，一个公司从开始几个人再到几百几千几万人，创始人一直是内核，他的做事风格和态度决定了这家公司的运作机制。所以说李彦宏如果能痛下决心自我改变， 百度在人工智能领域的探索还有机会挽回局势，但AI本身只是工具，还需要具体落地的场景，在这块百度如果做不好到最后免不了为他人作嫁衣裳。此外，百度也可以开启买买买！进行战略投资，但是否可以撞大运，实现弯道超车，这个就得看李彦宏的战略判断了。
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