2019年7月23日，在ROG “天生BUFF” 2019新品发布会上，ROG游戏手机2（腾讯游戏深度定制）正式亮相，华硕集团董事长施崇棠、华硕共同执行长许先越、腾讯副总裁王波、京东集团副总裁姚彦中和华硕电脑中国业务总部董事长石文宏及合作伙伴莅临本次发布会。
会上，ROG携手腾讯游戏和京东正式进行三方战略签约，通过极致硬件加持、游戏体验优化、渠道深度运营多方发力，共同推进游戏手机行业新生态发展。
突破！超高起点 打造极致游戏手机
2018年，ROG缔造的业界顶级游戏手机表明了自身全无妥协、只为超越的态度；2019年6月5日，ROG正式与腾讯游戏签约，ROG+腾讯游戏的双品牌游戏手机以沉浸式的用户体验为核心，组建手游界的“银河舰队”。
发布会上，腾讯副总裁王波对此次合作有着更高的期望，他表示，玩家期待更好的游戏画质和流畅度，期待更优秀的大作和更适配的硬件，游戏手机也应运而生。我们将与ROG共同携手，基于优质内容与极致硬件，为大家创造更好的游戏体验。
此次战略合作中，双方将各自擅长的领域进行深度融合，腾讯游戏将旗下的多款现象级手游及出场前便广受关注的新游与ROG游戏手机2的特性进行匹配，而ROG游戏手机2也在原有高端硬件性能的基础上，显著增进对游戏内容的契合度以及互动体验感，这次的合作成果令他们感到意料之外的惊喜，同时，这次合作也意味着游戏手机行业市场的一次全新突破，势必会给手游玩家带来前所未有的极致游戏体验。
全渠道优势 线上线下相互融合
权威数据机构Counterpoint调研结果显示：2018上半年中国手机电商平台渠道市场份额中，京东渠道占比高达51%，超过其他电商渠道总和。京东作为国内领先的自营零售商，基于全渠道布局，正显示出极大的平台优势。
手机行业资深分析人士指出，ROG与京东的此次战略合作，必将实现多赢效果。首先，对于消费者而言，双方将打破场景限制、提升配送效率、完善售后服务，更好地服务于用户，提升消费体验。其次，对于合作双方来说，改变的不仅仅是零售平台，而且将形成包括大数据、云计算等在内更加丰富的商业生态，展现数字时代商业全新面貌，大幅提升竞争力。第三，对于平台商户、品牌厂商而言，通过全球化平台的打造及信息技术的推动，实现供应链上的伙伴共赢，从而促进整个手机生产制造业的转型升级。
共举！相互驱动合赢游戏手机未来
游戏手机市场的未来不可置否，但面对2021年可能高达26亿的全球手机游戏用户，ROG率先敲定了方向。游戏产业是由软件驱动带来硬件革新，同时硬件革新又能将软件的体验进行数倍放大反馈到玩家的游戏体验上，让用户体验趋于完美。这也意味着此次ROG、腾讯游戏、京东三方合作意义不仅仅是在当下，更是着眼未来。
事实上，早在2018年，ROG就意识到合作联动的重要性，并与京东达成了游戏手机的深度战略合作。2019年，京东作为ROG游戏手机2独家销售渠道，将携手ROG&腾讯游戏，通过游戏体验优化、极致硬件加持、渠道深度运营多方发力，共同推进游戏手机行业的光明前景。可以想象，通过三方深度合作，在游戏软件、游戏硬件、游戏营销相互推动之下，各方将提前为未来的游戏市场做好准备，抢占第一波品牌、资源优势。
面对未来，充满魄力的ROG已经首开行业先河，携手腾讯游戏和京东，三方相互驱动、互补创新，共同打造全新生态链，不忘初心，以玩家的游戏体验为最高需求，同时推动游戏手机行业的全面繁荣。
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