如今智能手机市场已经从增量市场过度到了存量市场,厂商对存量用户的争夺,也会采用不同的思路。从目前四大派系的操作来看,一方面用高性价比系列或者子品牌抢夺其他品牌的用户,另一方面则是要尽快完成自家核心产品系列的升级,给存量用户一个充分的升级换机理由。
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抓住5G换机潮
vivo推出X30系列,就是对自家核心产品系列的一次完美升级,也给核心用户提供了足够的换机理由。
X系列是vivo最核心的产品线,特色就是在主流价位提供最能解决用户痛点的产品。目前用户手中基本都是X20及之后推出的一系列产品,特别是进入全面屏时代后X系列一直保持着快速的升级。但是,之前X系列并没有切入5G,哪怕是在2019年所有品牌都在蹭5G热点的时候。为什么呢?因为时候未到。
对于vivo来说,X系列不是用来蹭热点的产品,而是自家的当家花旦,必须以最佳的状态进入5G时代。为了做到这一点,vivo甚至花费巨大的成本和精力与三星联合研发了Exynos 980芯片。因为高通之前不给力,在过去的一年里除了华为系之外的手机厂商都只能玩单模5G。而国内三大运营商对5G网络的态度和建设计划,意味着单模5G从一开始就被淘汰了。从年底开始的5G智能手机更新潮,将会直接进入双模5G时代。
为了打好5G换机战役,vivo与三星采用了比“定制”芯片更深入的“前置定义”合作方式。vivo先后投入了500多名专业研发工程师,用了300多天的研发时间,将400多项功能特性与三星芯片结合,并联合在硬件层面解决了100多个技术问题,最终实现了X30与三星Exynos 980双模5G芯片的完美结合。
三星Exynos 980芯片是目前最先进的主流5G双模芯片,支持SA & NSA双组网,在核心规格上甚至领先于高通最新推出的骁龙765G。其采用直接集成5G基带的方案,运行效率更高、发热量和能耗也大幅降低。为了发挥出这颗芯片的实力,vivo X30 Pro采用了SA双发设计技术、天线解耦合技术和侧边分布式天线技术,提升了5G网络速度,克服了天线之间的干扰,降低了人体对信号的衰减。
三星Exynos 980芯片采用了ARM Cortex-A77架构CPU,采用2大核(A77)+6小核(A55)的组合方式,GPU则采用了Mali-G76 MP5,并且具有独立的NPU核心。vivo X30系列产品经理李偿君在现场表示:“相比上一代芯片,A77架构带来了性能近20%的提升;相比A75架构,它的性能提升达到150%。”
零镜网也测试了vivo X30 Pro的性能表现,其安兔兔跑分达到了334211分。这样的成绩,大概领先高通骁龙765G大约5%。
对于准备换机的用户来说,vivo X30系列在性能、网络方面已经彻底解除了大家的顾虑。接下来的问题就是,X30系列是否有足够的特色来打动人心,给出大家升级的理由!
拍照体验就是最好的理由
从过去的一年来看,供应链升级带来的全面屏概念并没有很好地激发出消费者的购买欲望。对于智能手机这样的深度体验产品,真正与用户应用密切相关的功能升级才是打动消费者的关键,比如vivo X系列的核心卖点:音乐和影像。
此次升级的vivo X30 Pro,主打概念正是专业级影像旗舰,背部摄像头升级到了10倍混合变焦、60倍数码变焦的全新四摄镜头组合。
高变焦倍数主要来自于vivo X30 Pro单独设置的1300万像素5倍潜望式长焦镜头,支持OIS光学防抖,通过特殊结构和光学三棱镜,其获得了与全画幅单反135mm镜头相同的视角。同时,在vivo自研超分算法的加持下,X30 Pro将潜望式长焦镜头的画面放大倍率提升到了60倍。虽然超过10倍以上的变焦对于智能手机来说已经属于玩票,但是能够提供60倍数码变焦本身就足以挑起用户尝试的欲望。
因为60倍变焦可以带来很多有趣的玩法,比如看演唱会时追星,或者玩一下“超级月亮”模式什么的。说起来,自从“拍月亮”被玩成梗以后,各个智能手机厂商都开发出了AI月亮特效。vivo X30 Pro甚至利用多镜头融合技术玩起了每月中旬可以用的赏月模式,也算是“集大成”了。
除了潜望变焦镜头,vivo X30系列还定制了一颗有着50mm等效焦距、1/2.8英寸感光元件、3200万像素、F2.0光圈、6P镜片的专业人像镜头,进光量可以比常规2倍变焦镜头多50%以上。结合新的逆光-Hyper HDR技术,不光能够大幅提升暗光的人像画质,同时针对人像逆光场景还能局部提升动态范围。同时,vivo X30 Pro还加入了人眼追焦功能,提高人像拍照成功率。
不是“照亮你的美”,而是“拍谁谁都美”,这才是vivo X系列激发用户购买的核心王牌。这次,X30 Pro又将这个绝招发扬光大了。利用Exynos 980芯片的AI能力,X30 Pro在拍摄人像时可以通过更强大的算法使主体与背景分离,将画面分为四层蒙版;针对人体、前景、背景做独立优化,进而打造出专业人像样张,搭配HSV美颜算法,智能地将肤色调整到更理想的状态,呈现逼真肤色,让每一位X30 Pro用户都拥有专业级的人像后期效果。
零镜观点
2020年国内市场即将迎来5G换机潮,在未来只有5G智能手机才能真正享受到高速移动网络的体验(即便是在4G流量套餐的情况下),这将成为大多数消费者的刚需。根据之前IDC的调研数据,vivo在2019年第三季度中国5G手机市场厂商份额中,占比高达54.3%。
X30系列的发布,意味着开始了全面转进5G市场,从技术到产品都做好了准备。起步价仅为3298元的X30系列,已经吹响了5G换机争夺战的号角!